Ballet Philippines, founded in 1969, is a premier dance company known for its blend of classical ballet and contemporary Filipino dance. Its mission is to elevate Philippine dance by fostering creativity, talent, and cultural heritage, aiming to inspire audiences locally and globally.
Challenge
The goal of this project is to revitalize Ballet Philippines' digital presence, creating a platform that reflects their mission and vision. Initially conceived to provide a virtual stage during the pandemic, it has evolved into a rebranding effort, aligning the website with the company's modern, elegant fusion of ballet and Filipino dance.
Approach
To revitalize Ballet Philippines' digital presence, we’ll implement key solutions: update typography to reflect the harmony of their dance styles, design clean, minimal wireframes that let imagery take center stage with typography as a subtle frame, and incorporate subtle animations to evoke the elegance and fluidity of their performances.
