Lokal Lab approached me to rebrand their individual ventures, each of which was operating with its own distinct identity, including unique logos and branding. As a result, many audiences were unaware of their connection to Lokal Lab, creating a disconnect rather than uniting the ventures under the organization’s umbrella. The challenge was to create a cohesive visual identity while preserving the individuality of each venture, ensuring they are clearly linked to Lokal Lab.

The solution was to develop a cohesive branding system that unified the ventures under the Lokal Lab umbrella while preserving their unique identities. By creating a consistent design language across logos, colors, and visual elements, each venture maintained its distinct character but became clearly recognizable as part of the Lokal Lab brand.