KUBO is a one-of-a-kind Filipino food experience in Belfast. Born from tradition and family recipes, we strive to bring the flavours of the Philippines to Northern Ireland through modern techniques while educating about the unique Filipino culture through food, events and supper clubs.
Challenge
KUBO initiated a rebrand to strengthen its identity in preparation for business expansion. The aim was to create a deeper connection to Filipino culture while incorporating a modern, bespoke design that would differentiate them from competitors.
Approach
The solution involved modernizing KUBO’s logo for versatile use across various platforms while introducing a vibrant color palette inspired by local textiles, fiestas, and produce. To infuse an element of fun, banners, bold colors, and collage techniques were incorporated into the design. Collaging became a key motif, symbolizing the rich and diverse influences of Filipino culture shaped by its history of colonization, creating a unique and meaningful visual identity.
