Phin Vietnamese Coffee House is a unique establishment in Belfast, Ireland, dedicated to bringing the rich, aromatic flavors of Vietnamese coffee to the city’s dynamic and diverse population. Our mission is to create a welcoming space where coffee lovers can indulge in the distinctive taste of traditional Vietnamese coffee, while also immersing themselves in the vibrant culture and hospitality of Vietnam.
Challenge
In terms of individuality, Phin already is already set up for success. Being a Vietnamese Coffee house in Belfast,Ireland it already conceptually stands out amongst other Irish and European establishments. However how do we capture the attention of a European audience? how can they maintain loyalty to the brand and establishment.
Approach
After researching the history, coffee, and culture of both locations, I discovered a shared aesthetic in poster design. I was inspired by the vibrant, playful Vietnamese iconography and typography—especially from vintage posters—combined with the loose illustration style and minimal layouts of European design. The fusion of these elements creates a sense of harmony, balancing the distinct characteristics of both cultures.
